The Wines the World Forgot & Why It Matters w/ Ashwin Muthiah (Part 1) Air Date: Wednesday, March 4th, 2026 You probably learned about wine the same way most people do. A handful of regions, the same familiar grapes, and a lot of unspoken rules about what matters and what does not.
In this episode, Ashwin Muthiah challenges that narrow view and asks a bigger question. What if the wine world has been leaving out entire regions, cultures, and histories all along? He shares how travel shaped his curiosity, why Georgia (the country not the state) is essential to understanding wine’s origins, and how formal wine education often skips over more than it explains. We also dig into why only a small number of grapes dominate store shelves, how thousands of others are quietly disappearing, and what pretension and gatekeeping have to do with the way we drink today. Ashwin breaks down how branding, consumer habits, and industry power shape what ends up in your glass. You will also hear how his curiosity and years of travel eventually led him to create a wine club focused on sharing wines most people never get the chance to try. This conversation is less about telling you what to drink and more about noticing what has been missing all along. Throughout the conversation, Ashwin reframes wine as culture, history, and agriculture rather than just a consumer product. If you are tired of defaulting to the same bottles and want to understand what the wine world is not talking about, this episode is a must listen! It will change how you think about wine. SPECIAL OFFER!!! Skip the waitlist to join Ashwin’s UnPINNED Wine Club with this exclusive link just for pod listeners - https://unpinnedwineclub.com/pages/access-upwcqrz Connect with Ashwin Website - https://unpinnedwineclub.com/ Instagram - https://www.instagram.com/unpinnedwine/ Episode Highlights:
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