Guide to Wine Podcast: Episode 48

What Factors Influence the Cost of Wine?

​Air Date: Wednesday, April 17th 2024

Listen to the Podcast!

​Does price matter when it comes to a bottle of wine? 

Is a $10 bottle really that different from a $50 bottle of wine? What about a $50 bottle versus a $500 bottle? And what goes into the cost of wine anyway?

I’m breaking it all down in today’s episode! From costs involved in grape production and harvesting…to the markups added by distributors, wine shops and restaurants. I’m sharing the many pieces involved that make up that final price of your favorite bottle of wine.

I’m also digging into the additional elements that contribute to wine pricing. These include the impact of supply and demand, skill and experience of the winemakers, and prestige associated with different wine regions, among others!

So, if you are curious what goes into the cost of your favorite bottle of wine, or you’ve wondered why wines are priced the way that they are, press play and listen in!

Percentage breakdown for a domestic bottle of wine - source Juicy Tales by Jo Diaz - https://www.wine-blog.org/index.php/2013/09/18/marketing-costs-50-bottle-wine/

Episode Highlights:

• The cost of grapes which impacts overall price of wine
• Production costs from harvesting to packaging
• How the three-tier wine system influences the cost of wine
• How much does marketing cost for your favorite wine
• How do taxes and currency changes affect wine prices
• Supply and demands affect the cost of wine
• Does the aging process affect the cost of wine
• How does prestige factor into the cost of wine
• Can sustainability affect the cost of wine
• A breakdown of how much profit is made on one bottle of wine

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